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GIFSDigital studio
Kazakhstan
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NeoDrain — website and catalogue.

Developed by GIFS

1 / 1
An actual screen of the NeoDrain website.
Published

NeoDrain

A drainage website: products and quote requests.

Who it is for
For buyers of drainage systems.
What we did
Website structure, catalogue and contact scenarios.

Project 1 of 1: NeoDrain. Published.

NeoDrain

Published · Engineering company website

An actual screen of the NeoDrain website.
Who it is for
For buyers of drainage systems.
What we did
Website structure, catalogue and contact scenarios.
Result
A published website: explore the product and send an enquiry.

Project story ↗

The NeoDrain story

In the portfolio / NeoDrain

A complex product range.
A clear path to choosing.

A website and catalogue for NeoDrain drainage systems. We connected discovering the company, choosing products and taking the next step towards discussing an order.

Discuss the taskOpen neodrain.kz

We work online throughout Kazakhstan.

Website and catalogueNeoDrain
NeoDrain website homepage
A screen from the GIFS portfolio. The current version is at neodrain.kz.

Interactive diagram

Visitor journey

First, a clear catalogue section. Visitors learn where to look for a solution to their task.

An existing screen from the NeoDrain catalogue. The journey is shown schematically.

Project objective

From a general offer —
to the right products.

Visitors need to understand what the company does, find the relevant product category and continue the conversation about an order.

  1. Introduction

    The homepage introduces the company and its product focus. It helps visitors reach the range without crowding every task onto one screen.

  2. Choice

    The catalogue gives products their own space. Section names, images and specifications support selection.

  3. Inquiry

    Contact details and links indicate the next step: an inquiry, selection, or order discussion.

Project screen

A catalogue is a separate
space for the product range.

This case study shows the project's structure, design, and screens. Portfolio images do not replace the current version of the published website.

NeoDrain product catalogue: grating and stair treads section
The NeoDrain catalogue is an example of presenting products and guiding visitors to the next action.

We separated the pages’ roles

The homepage introduces the company. The catalogue helps visitors explore its products. This lets them move from the overall offering to a specific section.

We connected content with action

The image, section title, and next step work together. The visual presentation helps visitors grasp the essentials and continue choosing.

For your catalogue

We do not start with the number of pages.
We start with the product range.

Every business has its own data, specifications, and path to an order.

  • What you already haveCategories, specifications, photographs and documents. Where they are stored and who updates the information.
  • How the customer choosesPurpose, parameters, availability, comparison or quote requests. We select features to match real actions.
  • How the enquiry progressesWhat information an enquiry needs, where it goes and who is responsible. We discuss catalogue updates and ongoing support.
More about website and catalogue development →

Before starting

Questions that
are worth discussing.

Can a catalogue be built without online payment?

Yes. The catalogue can lead to a price enquiry, product selection or an order discussion. The contact method is chosen to suit the product and sales process.

Does the entire product range need to be migrated at once?

The scope of the first launch can be defined separately. Understanding the data structure and how products will be added later is essential to keeping catalogue growth manageable.

Can this structure be adapted to another industry?

The “discovery — selection — enquiry” approach works for discussing different B2B needs. Design the pages, specifications and features around the specific product instead of copying someone else’s catalogue.

Next step / GIFS

For your product range
need a clear catalogue?

Tell us about your products and sales process. We will discuss the structure and features your business needs, online throughout Kazakhstan.

Discuss the projectComplete a short brief
+7 777 547 7227Telegram ↗

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